Philip Morris International

Philip Morris International

Overview

Philip Morris International Inc. is an American global cigarette and tobacco company, with products sold in over 200 countries and 15.6% of the international cigarette market outside the United States. The most recognised and best selling product of the company is Marlboro.

Optimal Online developed the Ultimate Trade Application to measure the availability, visibility, sales and educational levels of a product in-store. The app has become a pivotal tool for sales managers to understand how their products are doing in trade. Optimal Online has subsequently developed the app for the South African, Kuwait and Iraq market.

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