Graham Beck

Graham Beck


Graham Beck is now entering its third generation as a family winery. It was established in 1983 when entrepreneur Graham Beck purchased Madeba farm outside the Western Cape town of Robertson with a fervent ambition to establish a world-class winery in this region. The success of the Robertson winery has been extended to the second Graham Beck cellar in Franschhoek, one of the oldest winemaking regions in South Africa.

Graham Becks decision to focus on producing Cap Classique bubblies is a passionate confirmation of Graham Beck’s ability as a specialist producer to embrace change, and a clear commitment to building a world-class brand synonymous with sophistication, timelessness and superb quality.

Website Management, e-Mail Marketing, Social Media & CRM

Optimal Online manages the Signature Wine Club loyalty program which includes the database management and and e-mail Marketing. The CRM Infrastructure “Optimize” is a POPI compliant system that manages the full life cycle management of our client’s data. We also manage the entire Graham Beck Social Media platforms and their Digital Marketing.

Sign up and order some amazing wines today: