Fat Bastard

Fat Bastard

Overview

The brainchild of Guy Anderson and Thierry Boudinaud, Fat Bastard, was established in 1995 with wine made by Thierry in the Languedoc region of France. Guy and Thierry created Fat Bastard almost by accident. It started out as an experiment Thierry had been doing in the back of his cellar, leaving a barrel ‘on the lees’ (yeast cells). He didn’t know what to expect, but when his friends tried the wine, Thierry exclaimed “Now zat iz what you call eh Phet bast-ard!” This very English expression perfectly described the wine’s wonderful colour and round, rich palate, so that’s the story behind the name. Since 1995, Guy and Thierry have been careful to maintain the quality of the wine and have now reached a plateau in the premium grapes available in the South of France, hence the birth of a South African Fat Bastard range.

Website Management, e-Mail Marketing & CRM

Optimal Online manages the CRM database and e-mail Marketing. The CRM Infrastructure “Optimize” is a POPI compliant system that manages the full life cycle management of our client’s data. We also manage and host the Fat bastard website and design and develop online campaigns to increase engagement and brand recognition.

Life’s too short not to live large. Check out our generous selection at www.fatbastardwine.co.za