Digital media enables consumers to have access to information any time and any place they want. People want brands they can trust, companies that understand their aspirations, communications that are personalised and relevant offers tailored to their needs and preferences. In a digital age, this makes digital marketing and its connected channels vital. Most importantly you have to understand your client, you need to know how to communicate with them, where, when and how are they most receptive to your message. In order to do this you need a consolidated view of customer preferences and expectations across all channels – web, social media, mobile, direct mail, point of sale, etc. At Optimal Online we use this information to create consistent customer experiences that will move your clients along the buying cycle.